DownUnder Label Group, best known for it’s Inspirational, Contemporary, Pop, Aboriginal & Country music and artists has been giving heavy clues across social media that it is investing in Christian Rap and Hip Hop. Founded in 2008, the label has since grown delivering it’s services even in Africa via it’s Lion Label offering.
On the 4 December 2013, the label leaked a photo of an Australian based Rap & Hip Hop Label with the following Instagram picture captioned “Downunder Label Group kicks off its urban label RAPA in Jan 2014 with this face. Stay tuned”.
This was followed with a teaser screenshot from their website, but it wasn’t till they posted the video above that they captured our attention.
Is this the beginning of the growth of Christian Hip Hop (CHH) in Australia? Who will they sign? Will we get to see their CHH artists debut at 1 on iTunes like some of their current artists in their respective genres? It looks like there already is at least one signing, but no names provided so far. Time will tell, but we are happy to see the big players with years of experience in the christian market supporting and believing in this sub-genre as most current Australian CHH artists are independent, bi-vocational or self funded start ups.
Follow @DownUnderLabel on their social platforms as the story unfolds. Below is a free music sampler available from the label for download.